You have decades of experience, but your website is keeping that expertise a secret. When a potential client lands on your homepage, they have five seconds to decide if you can solve their problem. If your copy reads like a biography or a list of past job titles, they will leave before they ever learn how you can help them.

What it is: A tactical self-assessment scorecard designed to identify exactly where your homepage message misses the mark.

Who it is for: Experienced solopreneurs who know they provide high-value service but struggle to translate that expertise into simple, magnetic website copy.

What is inside:

• A 5-point rubric to grade your site’s first impression.
• A headline empathy test to ensure you speak to the client's needs, not your history.
• A placement guide for your primary call to action.
• A readability tool to cut the jargon and get to the point.
• A 'too-many-words' editing exercise to tighten your impact.

What problem it solves: It removes the curse of knowledge. By looking at your site through this scorecard, you will stop guessing why visitors are bouncing and start seeing exactly where they get confused or bored.

Why it is worth getting: You will walk away with an honest diagnosis and three instant, practical changes you can implement today to make your services easier to understand and buy.

Enter your email below to receive the scorecard and start fixing your homepage in minutes.